常听(ting)业务(wu)人员抱(bao)怨上级下达(da)的销量指(zhi)标太高,不符(fu)合市(shi)场实际情(qing)况.的确,做(zuo)产品不是(shi)做贸易,市场的健(jian)康(kang)发展,消(xiao)费者从不(bu)知到(dao)认(ren)知到(dao)接(jie)受(shou)有一个(ge)过程(cheng),一味压销量只(zhi)会(hui)造成(cheng)通(tong)路库存积压,无异于饮(yin)鸩止(zhi)渴(ke)。怎样判断销售目标是(shi)否合适,面对(dui)看起(qi)来无法达成的销售目标,业务员该作什么?
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